Following an initial tease earlier this month, Contrast developer Compulsion Games on Thursday officially announced its next game, We Happy Few. You can watch the game's debut trailer above. We Happy Few is tells the story of "a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial." The game is set in a "drug-fueled, retrofuturistic" city in an alternate 1960s England. Your goal is to blend in with the city's other inhabitants, people who don't take kindly to those who don't adhere to their "not-so-normal rules." We Happy Few will make its public debut next week at PAX East in Boston. GameSpot will have more details about the game at that time. For those who can't make it to PAX East--which is sold out--Compulsion said it will make further announcements concerning how fans can get involved with the project in the near future.